Communication Strategy

Global Media Relations
Partnership Outreach
Competitive Analysis & Tracking
Corporate Relations Strategy
Company-Customer Relations

Campaign and Launch Support

Strategic and Tactical Campaign Planning
PR Tours - Domestic & International
Product Demonstrations & Events
Celebrity Seeding
Trade Show Support
End-of-Year Award Programming (E3,etc)
Holiday Programming
Mommy Blogger Outreach
Contest & Promotional Execution
  - Concept
  - Placement
  - Promotion

Media

Media Placements
  - News/Announcements
  - Digital Assets
Media Alerts & Press Releases
  - Drafting
  - Distribution
  - Data Tracking
Product Preview & Review Programs

Digital Communities

Proprietary Buzz Tracking &
Analysis System
Newsletter Creation and Distribution
Fan Site Research and Development
Competitive Fanbase Research & Migration
Community Management
  - Day-to-Day Relations
  - Buzz Monitoring

From buzz management and media alerts to story placements on the homepages of YouTube and Yahoo, Step 3 has built a vertically-integrated team capable of executing a broad-spectrum of initiatives for an even broader-spectrum of audiences.

The trick isn’t talking to everybody at once, everywhere at once. It’s saying what matters in a way they’ll actually listen. And in ways that inspire action. 		   
 
  © 2011 Step 3, Inc.